BEAMS JAPAN

2021.04.21

From fashion to craft to culture, store introduces modern Japanese products

Beams opened the Beams Japan store in Shinjuku in April 2016 to display the various attractive aspects of Japan.

From the first level to the fifth floor, this shop has fine regional items, select fashion brands, Beams’ goods made in collaboration with other brands, pop culture, fine art, and traditional craft.

It has an appealing lineup of products, such as the beckoning cat in the Beams official orange color, wonderful T-shirts for souvenirs in Shinjuku, and “Sukajan” (a jumper created in Yokosuka after World War II) embroidered with stylized famous places in Tokyo, which Beams custom-ordered from Tailor Toyo.

Beams opened its second Beams Japan store in the Shibuya Fukuras building in December 2019 and its third store in Kyoto in June 2020. You can discover all of today’s Japaneseness at the locations.