The Me is the first brand catering to both men and women in Japan that allows customers to custom-order all items. It offers silhouettes and details to suit the wearer’s tastes while achieving zero inventory waste. Developed by Mitsubishi Corporation Fashion Co., Ltd., The Me is positioned between bespoke (full order) and prêt-a-porter. The brand provides a basic design and full range of clothing,...
A long-established kimonomaker, Yamato, has opened the first roadside store of its brand, Kimono by Nadeshiko, in Harajuku. This brand carries stylish daily wear kimonos. The new store aims to introduce young people to the style value of kimonos and familiarize them with wearing them. Kimono by Nadeshiko is a kimono brand for women in their twenties and thirties. This brand offers kimonos in...
This is a unique brand for bicycle lovers, offering sports bikes, clothing, and accessories, such as hats that you can wear when enjoying your bicycle ride in town. The flagship store in Sendagaya sells bicycles and has a pit for repairs on the first floor. It carries the original CF01 bike frame, which is a unique item to focus on. Its design is so flexible that users can...
After working as a designer at an internationally recognized brand, Hiroki Nakamura launched his own label in 2000, with shoes as the first step. In 2013, he expanded his brand to include a menswear line, VISVIM, and a womenswear line, WMV. His boots are his signature design, constructed with the highest-quality vegetable-tanned leather from Horween Leather Company and with Goodyear welt construction. In addition,...
Landscape Products, a retail, design, and event production company with roots in 1940s to 1960s styles, owns Play Mountain. It is a home accessory shop that carries crafts and objets d’art from Japan and abroad, as well as its own original furniture. The store is designed in a nostalgic manner and has many crafted items such as coffee cups from Makoto-Kiln in Kagoshima and...
Founded in 1989, the multi-brand fashion group United Arrows opened its flagship store in Harajuku in 1992. It renovated the store for its 25th anniversary in 2017. It integrates women’s and men’s clothing in one building. United Arrows & Sons, on the first floor, is a shop-in-shop concept store, which features a mix of classic style and street fashion. The second floor has a...
The gelato store Gomaya Kuki is run by Kuki Sangyo, a sesame products company that was founded in Mie Prefecture in 1886. Being a sesame specialist, the store offers a range of gelatos with the world’s highest concentration of sesame seeds, up to about 4,500 seeds per gelato. Its menu includes rich and super-rich black sesame gelatos, white sesame gelatos, and salt sesame gelatos,...
A concept store pioneer, Beams was founded in 1976. Its leadership position – and popularity among young shoppers – is not only because of its clothes, but also due to cultural aspects such as books, art, music, and interiors. Currently, it accounts for approximately 30 product categories and about 160 branches in Japan. Beams Women Harajuku opened in September 2018, at the same time...
