Dishes, sweets with zero sugar, zero calorie sweetener This unique store uses a sweetener made from monk fruit instead of sugar for all its dishes and offerings. Monk fruit has long been used as an ingredient in oriental herbal medicine, and the extracted sweetness component from this fruit is about 300 times sweeter than sugar. The sweetener extracted from monk fruit that this store...
Omotesando outlet store displays fancy collaboration items Yoshida & Co. was founded in Kanda in 1935 by Kichizo Yoshida, a craftsman of hand-sewn luggage. Since then, the brand has continued to make bags, retaining its “Made in Japan” pride under the company credo “heart and soul into every stitch.” Interestingly, a classic leather briefcase made by the brand was adopted as an important prop...
Stylish one-piece dresses, baskets for everyday life This colonial-style store offers a range of products, including those from its original collection, and selected merchandise from all over the world. The store was put together by fashion model and creative director Karen Kirishima, based on her aesthetic sensibility and lifestyle. Kirishima is involved in everything from store and product direction to buying the items. This...
Cool outfits for adults found in Omotesando United Arrows opened its affiliate H Beauty and Youth’s shop in April 2016, based on the concept of selling “cool clothing for Tokyo grownups.” It showcases high-end women’s and men’s brands of sophisticated sportswear and casualwear, displayed across a 1300㎡ area and three floors. The men’s collection offers items made of luxury fabric and detail, inspired by...
Outfits with modern esprit emphasize wearer’s fashion sense United Arrows launched the brand Blamink and opened its flagship store at the same time in October 2016. Blamink offers an elegant collection with classic tailoring; the cut provides a beautiful silhouette, and high-quality materials are used. Blamink is not about just blindly following fads. While the brand is most definitely “bon chic bon genre,” it...
Choose rider’s jackets, trench and duffle coats – for your taste, not height A collection that strikes a chord with anyone who truly loves clothing. The clothes are finely crafted with close attention to every detail, from materials to patterns and buttons. It is the basic items that most express the features of this brand, such as the best-selling rider jackets, trench coats, and...
Hand-picked cotton T-shirt, pre-washed cashmere knit Aton’s director, Yasuharu Kuzaki, has a passion for realizing his ideal materials. This is because design work starts with materials. For example, for Aton’s T-shirts, he carefully selects hand-picked Indian cotton and then has it weaved at a Japanese factory, providing detailed instructions. This cotton has a beautiful luster and a supple touch, and dries quickly. Moreover,...
From textile design, a new, original brand The Auralee collection is seemingly simple, but people passionate about fashion and clothing will notice the difference between it and other brands. The silhouettes and the texture of the materials used make the pieces feel like a second skin. Designer Ryota Iwai launched this brand in 2015 and opened the flagship store in Tokyo in 2017. He...
